Winning at New Products: Accelerating the Process from Idea to Launch

Robert G. Cooper’s Winning at New Products: Accelerating the Process from Idea to Launch offers an in-depth approach to optimizing the product development cycle by promoting structured and efficient innovation management. The book introduces the Stage-Gate® model, a step-by-step framework that navigates product ideas from initial conception through successful market introduction, aiming to r…

FOCUS: The Future of Your Company Depends On It

Focus, Al Ries explains, is the key factor in cor-porate competitiveness that can make your com-pany number one in the marketplace. Too many companies are hooked on growth, resulting in point-less mergers and acquisitions in the name of "syn-ergy" or misguided line extensions that dilute brand strength. Their managers need to focus, or these companies will suffer.

Marketing Communication

Edisi

Tahun 2006

ISBN/ISSN

979-798-310-2

Deskripsi Fisik

216 hal; illus; 23 cm

Judul Seri

-

No. Panggil

658.802 KEN m