FOCUS: The Future of Your Company Depends On It

Focus, Al Ries explains, is the key factor in cor-porate competitiveness that can make your com-pany number one in the marketplace. Too many companies are hooked on growth, resulting in point-less mergers and acquisitions in the name of "syn-ergy" or misguided line extensions that dilute brand strength. Their managers need to focus, or these companies will suffer.