Explores the changing relationship between those who design new products and processes and those who develop business strategies. This collection of provocative essays is based on a 1987 conference held at the Aston Business School that brought together scholars from the United States and Europe. Discusses the implications for organizations of a new level of communication between creative and m…
Mastering the Dynamics of Innovation offers an in-depth analysis of how innovation develops across industries and organizations. James M. Utterback examines technological change patterns, innovation life cycles, and the strategic challenges companies face in managing both continuous and disruptive innovations. Drawing on empirical studies and case examples, the book provides frameworks for unde…