Winning at New Products: Accelerating the Process from Idea to Launch

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Winning at New Products: Accelerating the Process from Idea to Launch

Robert G. Cooper - Nama Orang;

Robert G. Cooper’s Winning at New Products: Accelerating the Process from Idea to Launch offers an in-depth approach to optimizing the product development cycle by promoting structured and efficient innovation management. The book introduces the Stage-Gate® model, a step-by-step framework that navigates product ideas from initial conception through successful market introduction, aiming to reduce uncertainties and increase project success rates. Through comprehensive analysis and real-world examples, Cooper highlights effective strategies for managing product portfolios, evaluating and prioritizing ideas, and allocating resources wisely. He also explores typical obstacles encountered in new product development and provides actionable solutions for enhancing decision-making and process efficiency. This publication is an essential guide for professionals in product management, research and development, and innovation leadership who aspire to improve operational workflows, foster teamwork, and maintain a competitive edge in dynamic business environments.For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success.

Ketersediaan

B004119.1 658.575 COO w My Library (Rak Manajemen) Tersedia

Informasi Detail

Judul Seri: -
No. Panggil: 658.575 COO w
Penerbit: New York : Perseus Publishing., 2001
Deskripsi Fisik: 425 hal; ilus; 24 cm
Bahasa: English
ISBN/ISSN: -
Klasifikasi: 658.575
Tipe Isi: text
Tipe Media: unspecified
Tipe Pembawa: volume
Edisi: Third Edition
Subjek: Marketing
Innovation Management
New product development
Research and development (R&D)
Project management in product development
Info Detail Spesifik: -
Pernyataan Tanggungjawab: -

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