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The Power Of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
This helpful resource contains tools and tricks to help companies excel in dynamic markets and provide groundbreaking products and services.
The authors refer to this as innovation rather than strategic planning, but the truth is somewhere in-between: through a proven five-phase discovery process --for staging, aligning, exploring, creating, and mapping--strategic innovation will become a company-wide competency. In The Power of Strategy Innovation, you'll learn how to:
- apply innovative thinking to your company's business model to bridge the gap between strategy and product development;
- how to remain flexible, future-oriented, and responsive to market changes and your clients changing needs;
- and how to create a perpetual flow of viable new business opportunities.
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